Bombardier Minicask
Objective
To develop a more consumer friendly offering than the draught beer PET package on sale at the time which required additional equipment to stillage and dispense the product. Additionally to provide a mechanism where strong branding is possible with a visual connection between the overall package and the cask heritage from which the product is derived.
Project Details
The 5 litre minicask was conceived during the evaluation of the 5 litre vessel for bright beer applications. It is an example of the quest for technical innovation sought by Jarvis Solutions, particularly where alternative applications for technologies can be quickly realised.
In-house development effort established that the container's integral tap was positioned ideally to draw a clear, fined product from above the sediment resulting from correct cask conditioned beer settlement.
Operational disciplines and filling equipment have been developed to allow the product to be offered to the trade with a realistic shelf life reflecting its attributes of freshness and cask beer derivation.
The project has been conceived and brought to market principally through the use of in-house skill and experience and a willingness to think laterally to achieve novel solutions.
Project Outcome
The advent of the Bombardier mini-cask has created a completely new beer market sector, that of fresh real ale.
It has exploited firm, cross functional relationships across all areas of the business from production through to sales in bringing this offering to market.
Significant interest has been raised from other production brewers, retailers and consumer groups.